A content marketing collaboration with Jo Malone to promote the Christmas advent calendar. This video contains elements from Christopher Nolan's three most popular films - Inception, Tenet, and Interstellar - to portray long distance relationships in the Covid-19 era.
The calendar with 25 boxes to open signify the countdown towards a reunion
Tenet: Time doesn't move forward but instead goes backwards for long distance couples as they are always living in a countdown.
Interstellar: Time is distorted, the closer to the reunion the slower it becomes, while love is the fifth dimension
Inception: The girls wakes up from a dream realizing that there is no "reunion" because of the Covid-19 international travel bans.
Script & Acting: Essie Xu
Videography: Paul Lin